SOCIAL MEDIA AS AN EFFECTIVE COMMUNICATION AND FEEDBACK PLATFORM FOR PUBLIC RELATIONS
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
The core objective of this research was to examine the influence of Social Media as an effective communication and feedback platform on the Practice of Public Relations using Global Communication Nigeria Limited as a case study. Basically, the use of social media has increased among consumers around the world, causing an increase in the adoption of social media as tactics and means of sharing information and interactions among many public relations professionals and its publics. This study employed descriptive survey to assess use and emerging trends of social media in public relations practice in Global Communication Nigeria Limited. This exposed state of things in this era of digitalization. The target populations were public relations officers and staff in the Global Communication Nigeria Limited in Nigeria, individuals deemed to have knowledge or experience on social media use. The sampling procedures were simple random sampling and purposive. There was a definite focus to choose the 10 public relations officers in Global Communication Nigeria Limited. Simple random sampling of the Global Communication Nigeria Limited staff was used to select 180 officers as the subjects of the study from a total population of 1800 Global Communication Nigeria Limited staff in Nigeria. The data collected were analysed and interpreted using simple statistics frequency and percentage table method. Findings of the research revealed that Social media are an effective tool for communicating and redistributing news from traditional media sources. Finally, it was recommended that digital media or new media should form part of the curriculum for undergraduates in mass communication and public relations, in particular, this will equip them for digital practice.
Related Project Materials
THE IMPACT OF SALES TERRITORY DESIGN ON SALES PERFORMANCE
THE IMPACT OF SALES TERRITORY DESIGN ON SALES PERFORMANCE
This study examines the impa...
AN APPRAISAL OF TRADE DISPUTES SETTLEMENT MECHANISMS IN NIGERIA
ABSTRACT
In Nigeria, in spite of the statutory mechanisms put in place to mitigate disputes, the phenomenon has been on the increase and...
THE INFLUENCE OF GODFATHERISM IN NIGERIA POLITICS IN THE FOURTH REPUBLIC
ABSTRACT
The discourse of godfatherism had so much influenced the socio-economic and political life of the nation espec...
STRATEGIES FOR INTEGRATING SUSTAINABILITY PRACTICES INTO VOCATIONAL CURRICULUM
ABSTRACT: This research examines strategies for integrating sustainability practices into t...
THE IMPACT OF AUDIT COMMITTEE ON FINANCIAL MANAGEMENT OF AN ORGANIZATION
Abstract
The impact of a Good Audit committee on the financial management of an organization cannot be over emphasized....
AUDIENCE PERCEPTION OF FEDERAL GOVERNMENT REMOVAL OF FUEL SUBSIDY IN JANUARY 2012
Abstract
The aim of this study was to investigate Audience perception of federal government removal of fuel subsidy in Enugu metropolis....
THE INFLUENCE OF RADIO ON THE PROMOTION OF ENTREPRENEURSHIP AMONG MASS COMMUNICATION STUDENTS
Abstract
This study is on the influence of radio on the promotion of entrepreneurship among mass communication stu...
ATTITUDES OF PARENTS AND TEACHERS TOWARDS CHILDREN WITH LEARNING DISABILITIES IN SOME SELECTED SPECIAL SCHOOLS
Abstract
This research work is designed to investigate on the attitude of parents and teachers towards children with lea...
AN ASSESSMENT OF POLITICAL ADVERTISING ON ELECTORATES IN THE 2015 PRESIDENTIAL ELECTION
Abstract
World over, political aspirants adopt the use of diverse campaign strategies such as political...
The Effectiveness of Differentiated Instruction on Academic Outcomes among Preschool-Aged Children in Oyo State, Nigeria
Abstract: This research evaluates the effectiveness of differentiated instruction (DI) in meeting diverse learning needs and enhan...
